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Fenty Beauty Review (2023 Review) – Quality Lives Up to The Hype

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About Fenty Beauty

Fenty Beauty, owned by the renowned celebrity Rihanna, has gained immense popularity for its diverse collection of lipsticks, highlighters, and foundations catering to various skin types. The brand’s core value of inclusivity has garnered a loyal customer base of over 10 million on Instagram and received recognition from multiple esteemed media outlets like Elle, Forbes, Allure Magazine, and Vogue.

Rihanna’s active promotion of Fenty Beauty through YouTube videos has only added to the hype around the brand. However, with such massive popularity, the crucial question remains – is Fenty Beauty makeup worth trying?

This Fenty Beauty review delves into the brand’s products, customer ratings, promotions, and more, to help you make an informed decision about whether their products are suitable for your glam sessions.

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Fenty Beauty Overview

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As a young girl growing up in Barbados, long before she became known as Badgalriri, Rihanna had a deep fascination with makeup. She was particularly drawn to her mother’s lipstick, and from that moment on, cosmetics became a deeply personal means of self-expression and a way to communicate her mood to the world.

In September 2017, Rihanna took her passion for makeup to a whole new level by launching Fenty Beauty. With this brand, she made it her mission to create cosmetics that would be accessible to people from all walks of life. Central to her vision was the idea of inclusivity, with a strong emphasis on developing formulas that would work for a diverse range of skin types.

Through Fenty Beauty, Rihanna has harnessed the power of makeup to help people feel confident, empowered, and beautiful in their own skin. Her brand has become a beacon of hope for those who have struggled to find the right products for their unique needs, and it continues to inspire people all around the world.

In summary, Rihanna’s love of makeup as a means of self-expression has culminated in the creation of Fenty Beauty. Her dedication to inclusivity and the development of formulas suitable for all skin types has made her brand a game-changer in the world of cosmetics, inspiring confidence and empowering people to embrace their natural beauty and wellness.

To set the stage for our Fenty Beauty review, let’s begin by exploring some initial pros and cons of the brand.

On the positive side, Fenty Beauty boasts a diverse collection of cosmetics that caters to a wide range of skin types. The brand is also committed to using clean ingredients and avoiding harsh chemicals and unnecessary additives. In addition, their skincare line is entirely natural and eco-conscious, with packaging that reflects this commitment.

Furthermore, Fenty Beauty has received positive customer reviews, with many users reporting high levels of satisfaction with the products. Additionally, the brand offers convenient payment options, such as Afterpay, making it more accessible to customers.

On the other hand, it’s worth noting that Fenty Beauty products are often priced higher than those of competing retailers. While this may be a potential drawback for some customers, we believe that the quality and effectiveness of the products make them well worth the investment.

Fenty Beauty Products Review


Fenty Beauty’s mission is to help you unleash your inner goddess through its carefully crafted products. From foundation and concealer that enhances your features to serums and moisturizers that nourish your skin from within, their diverse range of products has got you covered.

In this Fenty Beauty review, we’ll be delving into some of the brand’s fan-favorite products, so you can see for yourself how they can help you achieve the flawless, radiant look you’ve been dreaming of.

Fenty Icon Velvet Liquid Lipstick

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With a creamy, whipped texture, this unique formula glides on with ease, delivering intense, high-impact color in just one precise swipe.

But what really sets this liquid lipstick apart is its plush, lightweight formula, which feels incredibly comfortable on the lips, without any of the dreaded dryness or fine lines that can come with other matte lipsticks. The whipped texture of the formula ensures that your lips stay hydrated and smooth, even as you rock a bold, velvet-matte finish that’s sure to turn heads.

Available in a range of shades to suit every skin tone, this liquid lipstick is the perfect choice for anyone looking for long-lasting color that won’t compromise on comfort. And thanks to the easy-to-use doe-foot applicator, the application is a breeze, giving you precise control over your look. So why settle for a lipstick that’s anything less than perfect? Try this luxurious formula today and fall in love with a new kind of matte.

Hear what their happy customers say: “MVP is absolutely beautiful! Doesn’t dry your lips out and it is very pigmented” – CJ, fentybeauty.com.

Fenty Face: Build Your Own 4-Piece Bundle

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If you’re looking for a brand that lets you create your own customized look, Fenty Beauty has you covered. With a range of products designed to let you choose your coverage, shape your face, and add highlights exactly where you want them, this brand is all about giving you the tools you need to express your unique style.

Start by picking your base with either Pro Filt’r Soft Matte or Eaze Drop, depending on your desired coverage and finish. Then, use Match Stix to shape your face and show off your best features, whether you’re going for a natural look or something more dramatic.

Next, add some shimmer and shine with Killawatt, a versatile highlighter that can take you from subtly glowing to hella lit in no time. And when you’re ready to touch up or set your look, turn to Powder Foundation or Invisimatte for a flawless finish that lasts all day long.

But perhaps the best thing about Fenty Beauty is that it’s 100% cruelty-free, so you can feel good about using their products knowing that they’re ethically and sustainably made. So why not try out this innovative brand for yourself and see what kind of amazing looks you can create? With Fenty Beauty, the possibilities are endless.

Hear what their happy customers say: “This simple yet poppin’ routine has changed the way I do makeup tremendously, especially since I’m still in my beginning phases. Also I’m so glad that the killawatt highlighter is so versatile! I use it everywhere and I does what it’s supposed to do. And invisimatte where? Come through with the no flash look. I love all the products and thank you Rihanna for making the process fun!” – Jaliyah B, fentybeauty.com.

Butta Drop Whipped Oil Body Cream With Tropical Oils + Shea Butter


Indulge in a tropical escape with the Butta Drop Whipped Oil Body Cream from Fenty Beauty. This luxurious body moisturizer is formulated with a nourishing whipped oil cream, enriched with nearly 25% rich butter and restorative tropical oils and extracts.

Featuring a blend of seven conditioning essential oils, this body butter instantly renews and replenishes intense moisture in the skin. It also contains Barbados Cherry, an antioxidant-packed ingredient that levels up the skin’s vibrancy. Additionally, the powerful humectant glycerin helps lock in moisture for long-lasting hydration.

Butta Drop Whipped Oil Body Cream leaves skin with a healthy-looking sheen that’s never sticky while refreshing with a lush, tropical fruit and floral scent. Perfect for all skin types, this clean, vegan, gluten-free, and earth-conscious formula provides deep hydration that feels like a vacation.

Hear what their happy customers say: “This body butter is the one!! I thoroughly enjoyed my self care routine with this new addition. I feel so soft and supple. It’s a little pricey but it is very much worth it! It does have a light scent but that’s fine.” – Jas, fentybeauty.com.

Fenty Eau de Parfum

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The Fenty Eau de Parfum is a must-have fragrance for anyone looking for a warm and unique scent. It is a perfect blend of magnolia, musk, tangerine, and Bulgarian rose, resulting in a beautiful warm floral aroma. What sets this perfume apart is that it expresses itself uniquely on each wearer, making it a personalized scent for every individual.

One of the best features of this fragrance is that it is made up of only middle notes, ensuring a long-lasting scent that won’t dissipate easily. The perfume’s fragrance is never overpowering and remains subtle yet noticeable. The Fenty Eau de Parfum is perfect for everyday wear or for a special occasion.

The curved bottle, made of amber-brown glass with touches of gold, adds a touch of elegance and luxury to the fragrance. It is a beautiful addition to any perfume collection and is sure to turn heads with its unique design.

Hear what their happy customers say: “This scent completely embodies who I envision Rihanna to be. A beautiful blend of romantic dreamy rose, with sweet fruitiness, down to earth patchouli and bad girl incense. As you wear this you get wafts of all of these and different moments. It is warm, sophisticated, expensive smelling and sexy. I absolutely adore it. My first signature scent.” – Bajan I., fentybeauty.com.

Who Is Fenty Beauty For?


Fenty Beauty by Rihanna was created with inclusivity in mind. The brand’s aim is to cater to women of all shades, personalities, attitudes, cultures, and races, so that everyone feels represented and included.

Fenty Beauty Review: What Do Customers Think?

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This Fenty Beauty cosmetics review discovered a plethora of positive feedback for the brand’s products on both fentybeauty.com and various third-party websites. Notably, the company’s website features customer reviews from Influenster to provide product ratings.

On the SiteJabber platform, Fenty Beauty gathers 3.83 stars with 36 reviews. Most people praise their product quality, which they love its long-lasting look and very stylish.

One of them commented, “My all-time favorite cosmetic brand. The quality is one of the main things why I choose them, their products are long-lasting, made of good materials, and look very stylish. I respect Rihana so much for everything that she is doing. My favorite products are lip glosses, lipsticks, and pro filt’r matte foundation. The brand is also very inclusive for different skin types and colors and also appreciates bodies in all of the forms, which I find great.”

Fenty Beauty store on Amazon is no other to be reviewed in this Fenty Beauty review. On one of their product page, that is Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation in 210, they gather 933 ratings with all 4.5 stars out of 5.

One of their happy customers even wrote, “This is a must have foundation in your beauty arsenal! Full coverage, a little goes a long way, eliminate the layers of makeup products. Go simple with a work look or wear full face for an elegant evening. It’s the ultimate foundation in many shades.”

While on Sephora, Fenty Beauty gathers up to 16,9K reviews from one product only. That was a huge number! “After using this product for a while now I must say I am very impressed with it I’ve tried every single foundation out there and all was either really bad and broke me out or was simply eh but this this was a whole new level this is my holy grail foundation for now on done,” wrote one of their customers.

Fenty Beauty undeniably lives up to the hype for several reasons. Not only is it a brand owned by a celebrity, but it also delivers exceptional product quality that sets it apart from the competition.

Is Fenty Beauty Worth It?


If you’re seeking a company that genuinely values diversity and inclusivity, then Fenty Beauty should be at the top of your list. This Fenty Beauty review highlights what sets Fenty Beauty apart from its competitors – its extensive shade range.

Fenty Beauty’s Filt’r Soft Matte Longwear Foundation, for instance, boasts over 50 shades, catering equally to both light and dark skin tones. This inclusivity is something that many other makeup brands have yet to achieve, which can be disheartening for makeup enthusiasts of all skin types. Furthermore, the brand has amassed thousands of glowing customer reviews, attesting to the quality of their products.

Another aspect that sets Fenty Beauty apart is their focus on producing clean and sustainable products, a crucial factor in the success of any cosmetic or skincare brand.

Overall, if you’re in search of accessible and inclusive cosmetics that cater to everyone, Fenty Beauty undoubtedly takes the cake in this department.

Fenty Beauty Promotions & Discounts

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Fenty Beauty dedicates one page on their website to collecting all their available discounts and sales for their customers. Currently, Fenty Beauty held numerous discounts, which:

  • Free Gift with $70 orders
  • Free football sponge with the purchase of NFL Stadium bag + Glass Bomb in Shade
  • More than 18 discounts on their best-selling products

Where to Buy Fenty Beauty

Fenty Beauty offers a convenient shopping experience through their official website, FentyBeauty.com. Additionally, the brand has partnered with a variety of reputable retailers, including Sephora, JCPenny, Amazon, Harvey Nichols, and Boots, to provide customers with even more options for purchasing their skincare and cosmetic products.

FAQ about Best Choice Products

Who owns Fenty Beauty? 

Rihanna is the founder and CEO of Fenty Beauty.

Is Fenty Beauty good quality? 

This Fenty Beauty review can claim with assurance that their goods are of high quality based on their ingredient lists and hundreds of favorable customer feedback.

Is Fenty Beauty vegan? 

This Fenty Beauty cosmetics review discovered that not all of their products are vegan, but they do offer a few that are. Fenty Skin, on the other hand, is a completely vegan brand.

Is Fenty Beauty cruelty-free? 

Fenty Beauty products, according to their FAQ website, are 100% cruelty-free.

How long does Fenty Beauty take to deliver?

After conducting a thorough Fenty Beauty cosmetics review, it was discovered that the brand provides free shipping options based on the total cost of the order during checkout, which applies to customers both in the US and internationally.

Orders are typically processed within 1 to 2 business days, and customers can choose from various shipping options, including standard 3-day shipping, 2-day shipping, and 1-day shipping, each with different fees and delivery times.

For international orders, Fenty Beauty uses DHL Express and DHL eCommerce, with a flat-rate fee of $10 for orders that amount to $50 or more. Customers will receive a Fenty Beauty tracking number along with their confirmation email to keep track of their package.

For additional information on their free shipping policies and restricted delivery countries, please refer to their shipping policy on their website.

What is Fenty Beauty return policy?

In the event that you are not satisfied with your Fenty Beauty product, the brand allows for returns within 60 days of purchase at no cost to the customer. To initiate the process, customers are required to complete the Fenty Beauty return form located on the back of their order summary and return it to the brand’s returns department.

For international customers, the return window is limited to 10 days from the date of purchase, and unfortunately, merchandise exchanges are not accepted for international orders.

How to Contact Fenty Beauty


Here are the contact options available for Fenty Beauty, aside from inquiries related to this cosmetics review:

  • Fenty Beauty customer service email: [email protected]
  • Phone number: 1-855-440-7474 (Monday to Sunday from 7:00 am to 2:00 am EST)
  • Message form on their website
  • Direct message on their Fenty Beauty Instagram page


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