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Benefit Cosmetics Review – The Go-To Brand for High-Quality Makeup and Skincare (2023 Review)

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About Benefit Cosmetics

Benefit Cosmetics is a popular beauty brand known for its innovative and high-quality makeup and skincare products. Founded in San Francisco in 1976, Benefit has become a favorite among makeup enthusiasts and beauty professionals around the world.

If you are considering using Benefit Cosmetics products, this comprehensive review will provide you with all the information you need to make an informed decision.

Our Benefit Cosmetics review covers the company’s history, best-selling products, customer reviews, and policies. In addition, we have included information on current discounts and promotions to help you save money while purchasing their products.

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Benefit Cosmetics review
Eye Beam Gel Highlighter

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To ensure our reviews are reliable, we conduct thorough research, consult with industry experts, and take into account customer feedback. We present our findings with complete transparency and objectivity without being influenced by external factors.

We know that our readers may have concerns about the accuracy and objectivity of our review, which is why we want to emphasize our commitment to transparency and honesty. We are dedicated to provide trustworthy information, and our reputation as a trusted source of reviews is built on that commitment.

Our mission is to help our readers make informed decisions when purchasing products or services, and we take pride in our audience’s trust. We want our readers to feel confident in relying on our expert point of view, and we will continue to uphold the highest standards of journalistic integrity in all of our reviews.

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Benefit Cosmetics Overview

Hello Happy Velvet Powder Foundation
Hello Happy Velvet Powder Foundation

Benefit Cosmetics is a well-known beauty brand that has been providing high-quality products to women around the world since 1976. With a wide range of cosmetics and skincare products, Benefit has become a go-to for many makeup enthusiasts.

One of the most notable things about Benefit Cosmetics is their packaging. Their products come in fun and quirky packaging, with unique designs that stand out on the shelves. This is especially true for their famous Box o’ Powders, which come in retro-inspired boxes with witty names like “Hoola” and “Dallas.”

In terms of product quality, Benefit Cosmetics does not disappoint. Their products are highly pigmented, long-lasting, and easy to apply. Some of their most popular products include their eyebrow pencils, mascara, and highlighters. Their brow products are especially renowned, with the “Gimme Brow” and “Precisely, My Brow” pencils being among their best-sellers.


  • Wide variety of cosmetics and accessories for eyes, face, brows, and lips
  • Over 40 years of expertise in the cosmetics industry
  • Offers quick fixes for various beauty dilemmas
  • Formulas do not contain toxic heavy metals
  • Available in over 30 countries
  • BrowBar service introduces customers to their brow products
  • Virtual brow consultations featuring brow mapping
  • Virtual try-on’s available on individual product pages
  • Affordable prices for high-quality products
  • Big Brow Love Set available for $30 (a $72 value)
  • 10% discount for students
  • Great sale section
  • Free U.S. ground shipping with code ‘FREESHIP’
  • 60-day return policy

Another great thing about Benefit Cosmetics is their commitment to cruelty-free and vegan products. They have made a conscious effort to eliminate animal testing from their manufacturing process and have even earned the PETA-certified cruelty-free status.

One potential downside to Benefit Cosmetics is their pricing. Their products are on the higher end of the price range compared to some other drugstore brands, but many consumers find that the quality justifies the cost.

Benefit Cosmetics Products Review

Boi-ing Bright On Concealer
Boi-ing Bright On Concealer

Benefit Cosmetics has an impressive array of beauty products, including poreless setting spray, mascara, brow products, toners, serums, and much more. In this section of our Benefit Cosmetics review, we will showcase some of their best-selling products. So, keep reading to discover what makes these products so popular and why you might want to consider adding them to your beauty routine.

The POREfessional: Super Setter

The POREfessional: Super Setter
The POREfessional: Super Setter

The Benefit Cosmetics POREfessional Super Setter Pore-Minimizing Setting Spray is a true multitasking wonder. This microfine mist effectively locks in makeup for up to 16 hours while instantly blurring pores and leaving skin feeling smooth, refreshed, and hydrated.

Formulated with pore-blurring powders that softly scatter light, this setting spray visibly reduces shine and gives the skin a natural-looking, soft-focus finish. The alcohol-free, water-based formula is also waterproof and smudge-proof, ensuring that makeup stays in place and looks fresh all day long.

One of the standout features of this setting spray is the mess-free applicator, which mists on a smooth, even featherlight cloud. There are no drops, spots, or stickiness, making it easy and hassle-free to apply.

In addition to its impressive setting abilities, this setting spray also provides an instant mattifying effect, making it a must-have for those with oily skin. In fact, 93% of users said it perfects the look of makeup, while 95% said that their skin feels hydrated.

Hear what their happy customer said: “If you are looking for a setting spray to last you ALL DAY, this is the one! It has a really nice spray applicator that comes out more like a mist rather than a shooting spray.”

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24-HR Brow Setter Clear Brow Gel

24-HR Brow Setter Clear Brow Gel
24-HR Brow Setter Clear Brow Gel

The Benefit Cosmetics 24-HR Brow Setter Clear Brow Gel is a game-changer for those looking to achieve perfectly sculpted and defined brows. This clear brow gel shapes and tames brows for up to 24 hours*, ensuring that they don’t pull a disappearing act throughout the day.

The custom-molded, dual-sided wand is a standout feature of this brow gel, allowing for even coating of brow hairs from root to tip. This applicator ensures that every hair is perfectly coated, resulting in a beautifully sculpted and defined look.

The flexible and flake-free formula of this brow gel makes it incredibly easy to apply and quick to dry. The mess-free formula ensures that brows stay in place without any clumps or flakes, making it perfect for all-day wear.

One of the most impressive features of this brow gel is its staying power. The 24-hour* staying power ensures that brows stay perfectly shaped and defined throughout the day, without the need for touch-ups.

In fact, 100% of users said that it controlled their brow hairs, making it a must-have for those looking for long-lasting and perfectly sculpted brows.

Hear what their happy customer said: “This is my go to everyday brow gel. I love that it holds my brows all day without looking crunchy. I have tried a lot and this is my favorite. I like to apply it and then take a clean spoiler and comb through my brows to pick up any excess.”

The POREfessional Deep Retreat Mask

The POREfessional Deep Retreat Mask
The POREfessional Deep Retreat Mask

The Benefit Cosmetics POREfessional Super Detox Black Clay Mask is a must-have for those looking to give their skin a deep cleanse. This pore-clearing clay mask is not only effective but also comfortable to use, making it a favorite among skincare enthusiasts.

The mask works by drawing out oil from pores, which can be seen as dots on the mask as it dries. This innovative feature makes it easy to track the mask’s effectiveness in real-time.

Once rinsed off, the skin is left visibly refined, unclogged, and mattified, with a healthy-looking glow. The gentle, non-stripping, and non-drying formula make it suitable for all skin types, and it respects the skin’s pH, ensuring that it doesn’t cause any irritation.

The best part? The mask feels incredibly comfortable during application and afterward, leaving the skin feeling fresh and rejuvenated. Clinically proven and dermatologist-tested, this black clay mask is a reliable and effective option for those looking to deep cleanse their pores.

Hear what their happy customer said: “This pore clearing mask did a really good job of decongesting my pores, therefore making them less visible. It also didn’t leave my face feeling tight and dry like some clay masks can. A pampering treat that made a visible improvement to my skin after only one use!”

Benetint Cheek & Lip Stain

Benetint Cheek & Lip Stain
Benetint Cheek & Lip Stain

The Benefit Cosmetics Benetint Rose-Tinted Lip Stain is an iconic product that has achieved cult-favorite status since its creation in the 1970s. Originally made for an exotic dancer, this lip stain has become a favorite among celebs, makeup artists, and women all around the world.

The doe foot applicator is a standout feature of this lip stain, allowing for easy application and blending on both lips and cheeks. The natural finish of this rose-tinted lip stain creates a beautiful and effortless look that can be achieved in seconds.

One of the most impressive features of this lip stain is its long-lasting, kiss-proof color. The smudge-proof formula ensures that the color lasts for hours, making it a must-have for those looking for a long-wear lip product.

Additionally, the sheer and buildable formula of this lip stain allows for customization and versatility, ensuring that it can be worn for any occasion or look.

Hear what their happy customer said: “i love it! i used it first in 2020, and i have still been using it all these years. it is a fabulous color, the color is similar to cherries. also, the best part is the blush blends in very well but there is still a difference, and a good one 🙂 for my friend’s birthday i purchased one for her and SHE LOVES IT!!!”

The POREfessional Tight n Toned Toner

The POREfessional Tight n Toned Toner
The POREfessional Tight n Toned Toner

The Benefit Cosmetics POREfessional Super Pore-Detox Blackhead & Pore Cleaning Toner is a highly effective product that promises to tighten and tone the look of pores. The toning foam is formulated with powerful AHAs and PHAs that work together to gently exfoliate the skin and minimize the appearance of pores.

One of the standout features of this toning foam is its gentle, non-stripping, and non-drying formula, which is suitable for all skin types, including sensitive skin. Additionally, it is clinically proven and dermatologist-tested, ensuring its safety and effectiveness.

The toning foam is incredibly easy to apply, with no cotton rounds needed. The weightless and comfortable foam formula absorbs quickly and leaves the skin feeling refreshed and rejuvenated.

In addition to its immediate pore-refining benefits, this toning foam also provides long-term results. With regular use, pores become visibly smaller, and skin looks smoother and more radiant.

Hear what their happy customer said: “Love this product it has really helped my skin out by making my pores look smaller which is one of my highest concerns. Would definitely suggest this project to anyone with combination skin it also applies nicely and easily!”

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Who Is Benefit Cosmetics For?

The POREfessional Face Primer
The POREfessional Face Primer

Benefit Cosmetics is a makeup and skincare brand that is designed for anyone who is looking for high-quality, innovative products that deliver on their promises. Their products are suitable for all skin types, and they offer a wide range of products for the eyes, face, brows, and lips.

Benefit Cosmetics is also known for its commitment to ethical manufacturing practices, cruelty-free products, and affordable pricing, making it an ideal choice for anyone who is conscious of their impact on the environment and their budget. Overall, Benefit Cosmetics is a brand for anyone who wants to look and feel their best, no matter their age or skin type.

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Benefit Cosmetics Review: What Do Customers Think?

Hoola Matte Bronzer
Hoola Matte Bronzer

Benefit Cosmetics is a well-known makeup and skincare brand that has gained a large following of loyal customers over the years. To understand what customers think of the brand, we conducted research on various platforms, including the brand’s website, social media, and third-party review sites.

What we found from their website:

  • The POREfessional: Super Setter, 4.6 out of 5 stars, 2797 reviews
  • 24-HR Brow Setter Clear Brow Gel, 4.6 out of 5 stars, 1409 reviews
  • The POREfessional Deep Retreat Mask, 4.8 out of 5 stars, 811 reviews
  • Benetint Cheek & Lip Stain, 4.4 out of 5 stars, 356 reviews
  • The POREfessional Tight n Toned Toner, 4.7 out of 5 stars, 670 reviews

Benefit Cosmetics has received positive reviews from customers, with many praising the quality and effectiveness of their products. On their website, many customers have rated their products highly, with some products receiving thousands of positive reviews.

We also sourced reviews from their page on Amazon, which one of their happy customers wrote:

“Highly recommend this for an everyday use bronzer. The product doesnt break easily (dont you hate when that happens?) and is a good natural looking color. I love that it doesnt have shimmer in it so you can get a beautiful matte look. I highly recommend 🙂 Also -this sucker will last you FOREVER. I’ve only had to buy it twice in like 4 years. probably not good for expiration dates or whatever but if you’re like me and not worried about that then you’ll definitely get good bang for your buck!”

Another buyer praise how great quality Benefit Cosmetics mascara is, “This is an AMAZING value for the quality of Benefit Mascaras! I use the Real Bad Girl Bang Roller on the upper lashes and either of the other two for the lower lashes. The Real Bad Girl Bang Roller lays it on thicker than the other two, and since I have nearly transparent lashes, together they really breathe life into my other wise pale lids and lashes and brings out the blue in my eyes! Also, you need not reapply throughout the day. These mascaras stick and don’t crumble away over time.”

Overall, Benefit Cosmetics has a largely positive reputation among customers, with many praising the brand’s innovative products and effective formulas. While there have been some criticisms, the brand’s positive reputation and large following suggest that it is a brand that is worth considering for those looking for high-quality makeup and skincare products.

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Is Benefit Cosmetics Worth It?

Boi-ing Industrial Strength Concealer
Boi-ing Industrial Strength Concealer

Benefit Cosmetics is a brand that has gained a large following of loyal customers over the years, and many consider it to be worth the investment. The brand is known for its innovative formulas and high-quality products, which have received positive reviews from customers.

Additionally, Benefit Cosmetics is committed to ethical manufacturing practices, cruelty-free products, and affordable pricing, making it an ideal choice for those who are conscious of their impact on the environment and their budget.

While some customers may find the pricing of certain products to be expensive, many consider the quality and effectiveness of Benefit Cosmetics’ products to be worth the investment.

Overall, Benefit Cosmetics is a brand that is worth considering for those looking for high-quality makeup and skincare products that deliver on their promises.

Benefit Cosmetics Promotions & Discounts

California Kissin' ColorBalm
California Kissin’ ColorBalm

Benefit Cosmetics offers a variety of sales on their website for several of their products, making it easy to find deals on some of their most popular items. Additionally, customers can take advantage of two gift codes currently being offered by the brand on Benebabe Exclusive:

  • Code: BENEBAG to get free makeup bag, brow, & mascara samples with $80+
  • Code: BEAUTYBAG to get free fuzzy makeup bag with $60+

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Where to Buy Benefit Cosmetics

Dandelion Baby-Pink Brightening Blush
Dandelion Baby-Pink Brightening Blush

If you’re looking to access deals and discounts, it’s best to purchase Benefit products directly from their website, BenefitCosmetics.com. The brand is widely available in over 30 countries, with products sold in stores such as Sephora, Shoppers Drug Mart, Beautylish, Cosmetics NOW, TSC, Mode Sens, and Walmart.

FAQ about Benefit Cosmetics

Who is the founder of Benefit Cosmetics?

Jean and Jane Ford, the founders of Benefit Cosmetics, invented the cosmetic product brand. In 1976, they relocated from Indiana to San Francisco to establish the firm.

Is Benefit Cosmetics made in China? 

According to one source, Benefit Cosmetics cosmetics are conceived and produced in San Francisco, while another claims they are made in Europe.

Benefit Cosmetics are they natural?

Benefit is not a natural cosmetics company. Nonetheless, they do not use heavy metals in any of their beauty products and prioritize the safety of their clients.

How long does Benefit Cosmetics take to ship?

Benefit Cosmetics provides various shipping options for their customers in the U.S. These options include:

Standard shipping: 3-10 business days for $6 or free for orders over $50.
2nd Day shipping: 3-4 business days for $10.
Overnight shipping: 2-3 business days for $17.

With these options, customers can choose the shipping method that best suits their needs, whether they require expedited delivery or are willing to wait a bit longer to receive their order.

What is Benefit Cosmetics’ Return Policy?

Benefit Cosmetics offers a hassle-free return policy, allowing customers to return a product within 60 days of delivery. This provides ample time for customers to try out their purchases and make a decision on whether to keep them or not.

How to Contact Benefit Cosmetics

Browvo! Conditioning Primer
Browvo! Conditioning Primer

If you require any further information that was not provided in this Benefit Cosmetics review, you can easily get in touch with their customer support team. They are available Monday to Friday from 10 AM to 6 PM EST, and you can contact them using any of the following methods:

These convenient and accessible methods of communication allow customers to quickly and easily get the information and support they need from Benefit Cosmetics.

Fun Fact!

Did you know that in ancient times, beetles were used to create red lipstick? The Aztecs, for example, would use crushed cochineal beetles to create a bright, vibrant red hue for their lips. While today’s cosmetics are mostly made from synthetic or plant-based ingredients, it’s interesting to look back on the unconventional ways that people used to create makeup.


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