AWeber Review 2023: Is It Still The Top Choice for Email Marketing?

About AWeber

AWeber is an email marketing service that aims to help small businesses, encourage big ambitions, and spur innovation by delivering easy-to-use tools that do much of the heavy lifting for you.

As an email marketing platform, AWeber enables you to:

• Build and nurture your mailing list, capturing valuable data.
• Craft visually stunning newsletters tailored to your subscribers.
• Streamline your marketing efforts with automated ‘autoresponders’.
• Gain valuable insights by analyzing comprehensive campaign statistics.

AWeber has come a long way since its founding in 1998, when it was one of the earliest email marketing services available. Tom Kulzer, the company’s founder, claims that although AWeber may be a small player in comparison to industry heavyweights like MailChimp and GetResponse, its customer base of over 120,000 people and businesses speaks for itself. The company may not be the largest or most innovative, but its durability and reliable clientele have helped it become a major force in the sector.

Is AWeber Still (One Of) The Best?

It’s still not clear if AWeber will still be the leader in email marketing in 2023. Let’s look at the data and see what we can find out. AWeber has been around since 1998, and in that time, more than 120,000 people and businesses have become great users. Even though AWeber isn’t as big as some of its rivals, many marketers still trust it.

The platform is always getting new features and improvements to keep up with the needs of cutting-edge email marketing strategies. But MailChimp and GetResponse, two strong rivals, have come along. Evidence shows that AWeber is effective because it has a simple user interface, powerful automation features, and a large library of ready-made templates. Even though there are better options out there, AWeber is still a good choice because it has reliable features and users who are willing to help.

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AWeber’s Key Features

AWeber’s extensive toolset represents a quantum leap in the evolution of email layout. Your emails will stand out from the crowd thanks to the over 700 newsletter layouts and the 6,000 licensed photos at your disposal. The website even offers to store the photos you post. In addition, AWeber has the widest selection of predesigned email capture forms, with more than a thousand templates to choose from. They have all the bases covered, from in-line to pop-over, lightbox to pop-up. However, AWeber’s powerful automation features and painless setup make it stand out.

Designs for Responsive Email

AWeber’s responsive email templates enhance email responsiveness. These templates automatically adjust for smartphones, tablets, and desktops. This capability is essential in a mobile environment. AWeber also lets you preview your mobile email. The mobile preview’ switch and a click will show how your e-newsletter will look on a smartphone. AWeber gives you the tools to make your emails sparkle on all platforms, but you should still send test emails and review them on mobile devices.

Autoresponders

Email marketers can use autoresponders to send a series of automated follow-up emails based on time or user action. Imagine sending a nice welcome letter, a discount voucher a week later, and an offer to engage on social media three weeks after someone joins your mailing list. Autoresponders are essential to every successful email marketing solution due to their time-saving and revenue-generating qualities.

Marketing Automation

Marketing automation is important for AWeber and other email marketing platforms. Using ‘AWeber Campaigns,’ users may create customized email flows based on user activities. Tracking email opens, link clicks, site visits, and sales. ‘AWeber Campaigns’ is available in AWeber’s ‘Plus’ and ‘Unlimited’ plans to use this functionality. Marketers may precisely target the correct audience at the right time by using user activities like opens, clickthroughs, and tags generated by page views.

AWeber Pricing

AWeber provides four price levels for different company needs:

• AWeber Free: Get started with our free plan. Our platform can manage up to 500 subscribers.
• Lite: For $14.99 per month, you can send unlimited emails to a single list with a growing subscriber base. Unlock unlimited audience reach.
• Plus: For $29.99 per month, skilled marketers and developing businesses can send limitless emails to unlimited lists and subscribers. Coordinate multiple campaigns.
• Unlimited: The Ultimate Email Marketing Plan This $899-per-month service lets you send limitless emails to unlimited lists and subscribers. Our AWeber support team provides personalized account management as a bonus.

Contacting AWeber directly for over 100,000 subscribers is the best way to meet your needs. US consumers can call AWeber’s price page phone line, while non-US customers can book a call on their website. For customized email marketing solutions, contact their team.

AWeber Pros and Cons

AWeber pros:

1. User-Friendly Interface
2. Free Plan Availability
3. Template Variety
4. Extensive Support Options
5. Competitive Pricing
6. Built-in Landing Page Builder
7. Ecommerce Features
8. AMP for Email Support
9. Subscription Management Options
10. Import Functionality
11. Integration Capabilities
12. Time-based Autoresponders
13. Responsive Email Templates
14. Web Fonts and Canva Integration
15. Autosave Feature

AWeber cons:

1. Unsubscribed contacts cost more.
2. Email newsletters limit segmentation.
3. Marketing automation has cheaper, more advanced options.
4. The landing page builder does not support A/B testing, GDPR-compliant Facebook pixels, or Google Analytics cookies.
5. The landing page builder does not enable GDPR-compliant A/B testing, Facebook pixels, or Google Analytics cookies.
6. English-only customer support is a shame.

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Is It Good Value for Money?

AWeber’s email marketing tool is good. While it may not be the best in its area, I find it reliable, reasonably priced, easy to use, and loaded with most of the basic capabilities one would expect from a professional email marketing solution.

I prefer AWeber for various reasons. First, its interface and design are easy to use. I also like the landing page builder, web fonts, AMP for email, and extensive support. The generous free plan lets customers with tiny subscriber lists use many critical features indefinitely.

Email marketing beginners would appreciate the support. In case of problems, knowing I can call a real person on a genuine phone line is comforting. AWeber is also cheaper than Campaign Monitor and iContact.

However, AWeber’s drawbacks would deter me. First, unsubscribed contacts cost money. It also lacks multi-segment data broadcasting and basic marketing automation features. I hope this AWeber review has helped. If you’re still deciding whether this email marketing strategy is perfect for you, here’s a quick list of advantages and cons.

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Have Any Thoughts About AWeber?

We give serious consideration to the feedback and ideas of both current and potential AWeber users. Please use the comment box below to share your reactions to and questions regarding the product. Feel free to pass along this AWeber evaluation if you think it will be of use to others. We value your thoughts and opinions.